The Social Media Foundations course contains:
Setting up all your social media channels correctly - In this session, you’ll learn about the basics of setting up social media accounts, such as your Facebook, ManyChat, And Instagram accounts.
We’ll look at items like:
- Banner & Cover Photo Sizes
- Facebook page Profanity Filter & keywords
- Picking a page name
- Filling out your profile
Getting you content routine rolling across all channels - In this session you’ll discover the different types of content, and whether these types of content fit into all, some, or none or your social media channels.
We will also discuss:
- Where to get content ideas
- The applications we use to create content
- The common calls to action we use
- How to set up a Social Media Content Calendar
Audience nurturing basics - In this session, you’ll learn more about the customer journey, how people interact with your brand.
We will also cover:
- The strategy on nurture messages
- How to deliver your nurture messages via Omni-channel
- The type of nurture messages you can use
- When to deliver upsells along the way
Creating your lead magnets - In this session, you’ll find out about different types of lead magnets and how you can deliver these lead magnets to your audiences.
We will also cover:
- How to get ideas for lead magnets
- Types of creatives
- How to deliver your lead magnets
- The purpose of lead magnets